newgenapps.net

We are Hiring!

Folks, we are having a great time here at Newgenapps churning out some really cool apps for our clients.

We are growing and we are looking at some really bright and passionate people to join our team.We offer a dynamic work environment, flexi working hours, a great compensation package, and some great surprise offerings!

Application Developer (2 Positions)

If you have a passion for coding then this job is for you. You would be working on the latest game changing technologies, and would be developing some of the coolest applications.

If you are self motivated, passionate and an exceptional programmer, then this is the right job for you. You must meet the following conditions

1. Atleast 4 years of development experience is a must

2. You must have completed atleast a 4 year graduate program

3. Any prior expertise in iPhone SDK development,Cocoa Development, Game development or Java development is a huge advantage

4. You must be ready to take up challenges, and be able to work in a start up environment

If you meet these criteria then send across your updated CV asap to careers at newgenapps.com with the subject as “Opening for Application Developer”

Sales and Marketing Manager (1 Position)

We are looking for a dynamic Sales and Marketing Manager to join us and take us to the next level. If you can think out of the box, define, articulate and implement great sales and marketing strategies, then this job is for you.

You must meet the following requirements

1. Atleast 5 years of Sales and Marketing experience

2. MBA from a premier B-School is a must

3. Prior experience in Web Marketing is a huge advantage

If you meet these criteria then send across your updated CV asap to careers at newgenapps.com with the subject as “Opening for Sales and Marketing Manager”

Tags: hiring, job openings, jobs

New Macbook Pictures

New Macbook pictures from a Chinese blog MacX on Gizmodo. Just a bit more than a day to go!

Tags: Macbook, New Macbook

Google Ads on iPhone

According to Adweek Google is readying a platform for advertisers to display ads on iPhone directly. So essentially, the user visiting the website from an iPhone can now be targetted separately from a user visiting from a desktop.

We believe, that this would have a huge impact in the days to come, mostly beneficial for both the companies. As we have already highlited in our earlier post, even though Google and Apple are competing in the mobile platform space, they are are both benefiting from this move towards the smartphone.

The folowing factors would benefit Google

1. Google would be able to create a totally new segment of ads targetted towards the iPhone user, which would result in highly targeted advertising, resulting in organizations willing to pay more for such ads
2. Advertisers would benefit from the ‘Click to Call’ feature that can now be incorporated, thereby resulting in greater probability of sale (this would again result in higher rates for such ads)
3. Participating websites would have a greater incentive to ensure their websites are iPhone friendly
4. Smart iPhone App ideators would be able to quickly think of great apps that could leverage this new ad platform

So let us wait and watch, and see how this pans out. The debate is open for reader comments…would this be mutually beneficial for Apple and Google?

Tags: Google Ads, iPhone

Buzz about the new Macbooks

There is a lot of buzz happening around the new Macbook launch. There are some pretty interesting rumors floating around.

We are really excited about the new Macbook range and can’t wait to get our hands on one!

Tags: Macbook

iPhone vs Android

In his thought provoking article Randall Bennett has compared the iPhone and Android rivalry to Apple vs Microsoft rivalry of the 80’s. The article show the similarity in Apple’s current approach to its approach in the 80’s where it lost out to Microsoft.

This article provides another viewpoint on the hottest rivalry currently going on. The surprising fact is that no commentator has Microsoft even in the frame. Even the venerable New York Times has a post on iPhone vs Android

We think that a major change is happening in the technology space today

• The game is moving away from the Desktop to the Mobile
• Microsoft has been relegated to the background in the mobile wars
• Apple and Google are encouraging a trend (even though as rivals), where more and more productivity apps are coming onto the cloud and the mobile
• A huge chunk of developer community is moving towards the Android and iPhone development platforms. This is expected to provide Google and Apple the same Network Effect advantage, which propelled Microsoft in the 80’s and 90’s
• The Application Delivery channel has become web based (iTunes,Android Marketplace etc). A person with a great application idea in the remotest place on earth can now can sell the applications to millions of users across the globe

So is this really a rivalry? Surely, both the platforms would like to capture as much marketshare as possible, but this rivalry is creating a healthy eco system for both the organizations to benefit.

I will take 2 examples how the mobile platforms are helping the organizations

Apple

Apple iPhone Apps can only be developed on a Macs. With the success of iPhone and the super success of iPhone Apps, a large number of developers have started developing for iPhones. Now this would result in a huge number of Macs being bought, just for development purposes (and the numbers can be really huge in a country like india!). Infact, I think that analysts have not fully factored this phenomena while determining price targets for Apple.

So Apple benefits from Mac sales. But the biggest benefit is that a large number of these developers would also start bulding applications for the Mac. Now this would result in a lot more Mac apps being available and a drastic fall in prices on Mac apps, which would induce consumers sceptical of lifetime owneship costs to jump onto the bandwagon.

Google

I believe Google has a brilliant strategy in place. Sometimes the only way to win a game is to change the rules of the game itself. This is precisely what Google is doing. Can’t compete with Microsoft on Desktop Apps, just make the desktop redundant!

Google has been evolving Google Apps slowly but surely over the years. We ourselves run on Google Apps and can vouch for the tremendous benefits it offers. Google has been adding features to its Google Apps suite. Going forward we see more and more integration between Android based apps and Google Apps. This would in a few years result in a very compelling value proposition for enterprises to move onto this platform.

From our perspective, we believe that this rivalry is just accelerating the move from the desktop to the mobile. People have been blown off their feet by the kind of apps that can be developed leveraging the innovations present in the Android and iPhone platforms, and rest assured, the game has just begun.

We are excited to be at the forefront of this change!

Tags: android, iPhone, Newgenapps

Android Emulator

T-Mobile, the company coming out with the first Google Android platform phone, the HTC G1, has released a G1 Emulator

The website provides a cool 360 degree view of the phone as well as full emulation. The phone looks to be a pretty decent one with a draw out Keyboard (which should please business users). With Google Maps,Compass and Street View it packs the puch as far as software and ‘Cool’ quotient is concerned.

We, as one of the pioneers on the Android platform development are really looking forward to the launch of the phone on 22nd October, and hope it hits the Indian market soon.

Tags: android

iPhone Survey

In a survey conducted by Piper Jaffray, it was found that 8% of U.S. teens own an iPhone and 22% want one. The numbers have increased over the previous survey, and is an indication of the popularity of the iPhone among youngsters.

This obviously is good news for iPhone Application developers, and we surely see a lot of iPhone apps targeted at the teen segment being developed around us.

With the iPhone acquisition cost expected to come down in the coming quarters in India, we can expect a similar enthusiasm among Indian youth towards iPhone.

Tags: iPhone, iphone application, survey

The journey has begun…

Hi Folks,

We at New Generation Applications are pleased to officially launch our website and our blog.

Today, we stand at the cusp of an exciting era. We have some really exciting technologies and platforms coming up, to serve the needs of the enterprise, small business and the consumer. The solutions and content delivery channels available today transcend geographical limitations and have lowered entry barriers. Today, an individual with an idea has a greater chance of succeeding, than ever before. The world has never been flatter.

We believe, this would result in game changing innovation. Today, one can reach out to millions of consumers through iTunes and Android Marketplace, connect with millions of people across the globe using Facebook, run businesses on the cloud using Google Apps and manage Customer Relationships on the fly, using Salesforce.com

The complexity is moving to the cloud and the convenience is moving to small devices like cell phones.

The journey has just begun.

Who are we? Well, we are a bunch of folks who believe we can contribute in our own small way. We believe in our dreams, and have set out to achieve those dreams. We have been part of the industry, many years now, and find that the following tenets always hold

1. Work with passion
2. Communication is important. The most complex of problems can be solved, when people communicate
3. Transparency and honesty are the key to long term customer relationships

We start our journey with these beliefs, and we would strive to uphold these beliefs through our existence.

Tags: Introduction